Channel acceleration program for software companies
The Channel's #1 Partner Ecosystem
TEConnect was built to accelerate software and technology companies and make connections between class-leading hardware vendors, managed service providers, and other value-added members of the IT channel.
Total member companies
Digital leads distributed
In partnership-generated revenue
Countries represented
About BlueStar
The global distributor behind TEConnect
BlueStar is the leading global distributor of solutions-based Data Capture, Point-of-Sale, RFID, Digital Signage, Networking, Robotics, and Security technologies. With over 50 locations across the US, Canada, LATAM/MX, and EMEA, we provide vetted specialty hardware and software solutions to value-added resellers, managed service providers, system integrators, and independent software vendors.
TEConnect is BlueStar's ISV partner program — built on the same people, processes, and channel reach that have made BlueStar the distributor of choice for the specialty electronics industry. When you join TEConnect, you plug directly into BlueStar's global ecosystem of resellers, vendors, and solution experts.
Learn more about BlueStarPowered by our vendors
Founding Vendor Partners
Program pillars
Four ways TEConnect accelerates your business
End User Lead Generation Services
Qualified demand routed to your team from BlueStar's end-user marketing engine — over 30,000 digital leads distributed to date.
Reseller Recruitment
One-to-one introductions to value-added resellers and managed service providers actively selling into your target verticals.
Thought Leadership Opportunities
Webinars, VARTECH stages, articles and campaigns that put your solution in front of the channel.
Solution-as-a-Service Financing
Bundle software, hardware and services into a single subscription with BlueStar financial services.
GET STARTED
HOW IT WORKS
- 01.
Register Your Company
You complete the TEConnect registration to provide us information about your organization, your technology solution, and markets you serve. This serves as the basis for the next steps.
- 02.
We Evaluate the Fit
Our team and proprietary algorithm consider factors such as target market, areas of expertise, company maturity, and more to identify best-fit partners for the TEConnect program. Every application is reviewed by the BlueStar partner team — nothing is auto-approved.
- 03.
Partnership Discovery
Our dedicated program manager will contact you to discuss business development and company acceleration opportunities available to you in partnering with BlueStar.
Channel insights
From BlueStar Nation
What T&L Buyers Actually Want: 6 Lessons for VARs (Survey Data)
James Korte: Aug 26, 2026
Discover what T&L buyers want from asset tracking and visibility solutions, plus six actionable ways VARs can improve sales, services and solution design.
Scale for peak without the CapEx: The RaaS revolution
Miguel Matos: Aug 3, 2026
Discover how the Robotics-as-a-Service model eliminates upfront automation costs, allowing IT solution providers to deploy and support subscription-based robot fleets for European enterprises.
Move grocers from FIFO to FEFO with sensor-based RFID
Miguel Matos: Aug 3, 2026
Discover how item-level RFID technology allows grocery retailers to move from FIFO to FEFO inventory management to reduce food waste.
Ready to accelerate your business? Register today.
TEConnect is powered by BlueStar and is designed for software and technology companies who are looking for strategic channel partnerships with value-added resellers and purpose-built hardware vendors. One-to-one sales relationships, value-added programs, and a differentiated offering.
Register your company